On Business Messaging

@chahalamol|Mar 10, 2022 (2y ago)19 views

Asynchronous

It doesn't cause interruption. One can check their messages without interrupting what they are doing. They can address them in their own time. Businesses can also benefit from the lack of interruption in their workflows. Respects everybody's time.

Attention

Texts get read. With more than a 90% open rate, text messaging is a daily part of life for many consumers. They use it to communicate with their loved ones, friends, acquaintances, and coworkers.

Friction

Because people use it in their day-to-day, they are familiar with it. There's no learning curve; it's natural and habitual. It's integrated with their other devices – it's accessible.

Commerce

It creates opportunities to increase sales. What might start as a conversation, a question, or a concern, could end up in a sale. Information exchange over text can lead to tangible invitations to purchase or offer a service.

Engagement

It leads to enhanced engagement. Builds a channel for promoting products, services, or loyalty. Customer relations become one text away. Opens up opportunities to do more than just communicate – upsell, retarget, or educate.